First Lady Michelle Obama Launches Let's Move Campaign
Moving to raise a healthier generation of kids
THE WHITE HOUSE, WASHINGTON (February 09, 2010) First Lady Michelle Obama announces Let’s Move, a nationwide campaign to solve the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight.
“The physical and emotional health of an entire generation and the economic health and security of our nation is at stake,” said Mrs. Obama. “This isn’t the kind of problem that can be solved overnight, but with everyone working together, it can be solved. So let’s move.”
According to the White House, the Let’s Move campaign will combat the epidemic of childhood obesity through a comprehensive approach that builds effective strategies, and mobilizes public and private sector resources. Let’s Move will engage every sector impacting the health of children to achieve that national goal, and will provide schools, families and communities simple tools to help kids be more active, eat better, and get healthy.
President Barack Obama kicked off the launch by signing a Presidential Memorandum creating the first ever Task Force on Childhood Obesity which will include the Democratic Policy Committee (DPC), Office of the First Lady, Interior, USDA, HHS, Education, the National Economic Council (NEC), and other agencies.
Helping parents make healthy family choices, serving healthier food in schools, accessing healthy, affordable food, and increasing physical activity are all part of First Lady Michelle Obama's plan to combat childhood obesity.
For more information, click here to view the news release issued by the White House and / or visit the Let's Move Web site by clicking here.
